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TRAVEL TRADE WEEKLY: How important is the corporate segment to your business?

FADI MHEISEN: The business travel segment has a significant importance and impact on the business stability and represents more than 35 percent of the business mix.

We consider the corporate segment and business travellers as business partners.

Dammam is in the centre of Saudi Arabia’s Eastern Province linking Al Khobar, Dhahran and Al Hassa, and is a short distance from Ras Tannura where new oil projects are taking place, thus, more corporate and business travellers need hospitality service hosts.

TRAVEL TRADE WEEKLY: In a nutshell, what do business travellers expect from their hotel experience?

FADI MHEISEN: We consider corporate and business travellers as our expert guests because they visit many hotels and travel to many countries and this means that they experience different styles of hospitality.

In my experience, they generally prefer an uncomplicated yet personalised service that effectively meets their needs and provides a home away from home experience.

TRAVEL TRADE WEEKLY: What types of services or facilities do you offer to help these guests maximise their time and make their stay more efficient as well as pleasant?

FADI MHEISEN: At Park Inn by Radisson Dammam, we offer a choice of beautifully designed spacious rooms along with a host of essential services such as a fully equipped gym, a [variety] of dining options, a full service laundry and the all-important free high-speed Internet.

hat is also very well received is the spa, as our business guests like to switch off and enjoy our massage services when they are travelling.

In addition, and probably more importantly, it is the service that we provide that keeps guests coming back again and again. The team’s attitude and approach is vital to the guest experience and it is something we do very well.

TRAVEL TRADE WEEKLY: Do you see any other type of travellers at the hotel, such as leisure guests and families?

FADI MHEISEN: While Park Inn by Radisson Dammam is very much a business hotel during the week, at the weekend it is also a popular choice for leisure guests, particularly for families, who like to stay with us because of our location on the Corniche close to shopping and leisure facilities.