Blow Up Hall 5050, a five-star boutique hotel is an interactive work of art with 22 luxurious rooms,
bar and restaurant located in the very heart of Poznan – 3 hour drive via highway from Berlin or
Warsaw. It’s a combination of luxury, innovative technology and personal artistic experimentation of
its owner and creator Grażyna Kulczyk*.
The hotel located is in a historic nineteenth century brewery space and historic building of the
military prosecutor. It’s a part of Stary Browar– worldwide awarded complex of shopping, leisure and
art space (over 215 shops, boutiques, restaurants, cafeterias, clubs, exhibition halls and art gallery,
several world class pieces of art in public spaces). Stary Browar, also created and own by Grażyna
Kulczyk, is one of architectural icon of Poznan and Poland, one of the favourite spots for local and
main destination of tourists. It’s a quite an “extra” for hotel guests!
Perfectly preserved architectural elements of hotel buildings in conjunction with the modernist and
minimalist prestigious design create in Blow Up Hall 5050 an extremely prestigious, but a truly
intimate and warm atmosphere. The unique atmosphere of the hotel is highlighted also by the lack of
reception, or the numbered door in individually designed rooms. The specially trained concierge
available 24 hours a day takes care about a comfort and safety of guests and provides the highest
quality of service.
Blow Up Hall 5050 is the only facility in Poznan and one of the few in whole Poland that belongs to
the Tablet Hotels organization which unites the most prestigious hotels in the world.
The name of the complex was inspired by the 1966 British-Italian cult art film “Blowup”, directed by
Michelangelo Antonioni. This is also the name of an electronic project around which Blow Up Hall 50
50 was designed – Blow Up Commission by Rafael Lozano-Hemmer, an artist whose work were
formerly displayed at the Venice Biennale, the Tate Modern in London or Park Avenue Tunnel in New
York, which he recently changed into sound installation.
Blow Up Hall5050 was designed around an electronic project “Blow Up Comission” by Rafael Lozano-
Hemmer. An impressive collection of art makes Blow Up Hall5050 an extraordinary destination. Its
interiors house Vanessa Beecroft’s monumental photographs VB 52.100 and VB 43.019, Spencer
Tunick’s nude installation from San Sebastian, Caio Reisewitz’s photos of the Royal Library of Rio de
Janeiro and Patrick Tourneboeuf’s large-scale pictures of the National Archive of Paris. Set in the
reception hall of Blow Up 5050, Sebastian Hempel’s Irrlichter consist of two longitudinal fluorescent
lamps which swivel around and project light.
The design of Blow Up Hall 5050 reaches beyond architecture as it emerges out of guests’ art
experience. Blow Up Hall 5050 comes with no reception area and no numbering on its individuallydesigned
rooms. Instead of a key, each guest receives an iPhone 5 to find and open their bedroom
doors by means of IT recognition technology. The iPhones are portable pieces of art that allow guests
to experience the finest art in and outside Blow Up 5050. As a consequence, the hotel’s space is not
limited to the physical boundaries of the building and, together with its guests, freely penetrates the
urban space of the city. Moreover, loaded with numerous applications for Blow Up’s facilities,
cultural events and surrounding areas, the iPhones serve as virtual concierges.